Saturday

Naughty Vegan

Co-founders Paris and Cherrie launched Naughty Vegan with a single, uncompromising mission: to totally rewrite the rules of plant-based dining and challenge the entire food industry's status quo. They threw out the old playbook of restrictive, uninspired vegan options and replaced it with a bold, flavor-first philosophy that celebrates indulgence and nostalgia.

 

Naughty Vegan is built on the core belief that choosing a compassionate lifestyle should never mean sacrificing the rich, satisfying flavors of classic comfort food, the brand was created to prove that plant-based eating can be indulgent, crave-worthy, and unapologetically Naughty.

 

What began purely as a business concept back in 2016 underwent years of dedication and refinement before finally becoming a reality in 2020. It launched onto the Arizona food truck  scene as a high-energy,  pop-up mobile restaurant, entirely dedicated to serving up handcrafted vegan burgers, loaded comfort dishes, and unforgettable flavor profiles.

 

From day one, Naughty Vegan has rejected the idea that plant-based food is only for a specific audience. Instead, the focus has always been on crafting a inclusive menu that appeals across the board—welcoming lifelong vegans, curious first-timers, and self-proclaimed meat lovers alike. Every single menu item, from their proprietary handcrafted burgers to their signature house sauces and creative weekly specials, is engineered to deliver the bold, savory experience people look for in mainstream comfort food, entirely without compromise.

 

This relentless commitment to quality, flavor, and culinary innovation quickly caught the attention of the wider community, taking the Valley by storm and opening doors to major milestones. Today, Naughty Vegan boasts a standout professional portfolio, having been featured on major media outlets including FOX 10 Phoenix, Arizona Midday on 12 News, and the Phoenix New Times.

 

Their trusted catering services have been commissioned by premier organizations such as the Phoenix Suns & Phoenix Mercury, and the Phoenix Black Sports Professionals Organization, alongside a diverse array of local businesses, private events, weddings, and local charities like the Better Piggies rescue sanctuary.

 

Through all of this incredible growth, the heart of the company remains tied to the people who made it possible: their fiercely loyal community of customers, affectionately known as "The Naughties," whose unwavering support continues to fuel the brand’s mission every single day.