As an endurance athlete and publisher of a health and fitness magazine, I understood how important what we eat is to performance and our overall health. One problem, I love chocolate and sweets. The fix: create clean chocolates, treats and snacks with whole foods, a short list of ingredients and loaded with flavor that improve performance and health. The results: chocolates, coconut macaroons and desserts that happen to be free of dairy, gluten, grains, soy, eggs and refined sugar. So why b Naked? The b is for my last name and the Naked for everything not in our product. Our mission is to change the world, one flavorful bite at a time.